Do cost-based pricing biases persist in laboratory markets?

نویسندگان

  • William S. Waller
  • Brian Shapiro
  • Galen Sevcik
چکیده

Past accounting experiments have demonstrated signi®cant e€ects of absorption vs variable costing systems on pricing decisions, but in individual settings that suppressed market features. The main ®nding of the current study is that a cost-based pricing bias did not persist in laboratory product markets. Given the opportunity to learn from pro®t and market feedback, sellers revised their price o€ers toward optimum in a manner that compensated for absorption vs variable cost signals. The e€ects of demand conditions, as revealed through actual trades, dominated the e€ects of alternative costing systems. # 1999 Elsevier Science Ltd. All rights reserved.

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تاریخ انتشار 1999